As the Eastern Cape music scene continues to thrive, two record labels are making waves in the industry. True Levels Records and Inkayamba Records EC are both vying for the attention of emerging artists in the region. But which label is the best fit for an upcoming artist?
TRUE LEVELS RECORDS: A 360 ENTERTAINMENT COMPANY
True Levels Records, established in 2014, is a 360 entertainment company that has been instrumental in developing the unique sound of "Xhoap and Xhoul" music. The label has signed notable acts such as Ceekay YSR and has continued to flourish under the leadership of Pitbull K-9, TLR DezZ, Zothiemind, AYA Da Main, and Vonabert. TLR DezZ serves as the label president.
One of the key advantages of signing with True Levels Records is the label's ownership of TLR Pictures, a filming company that handles music videos and local films in the province. This means that artists signed to the label can expect their music to be featured in these films, providing valuable exposure.
Some notable projects from True Levels Records include Zothiemind's EP "Iqonya", Pitbull K-9's LP "Uhambo Lwencutshe", and TLR DezZ's LP "DezZism Condition 1".
INKAYAMBA RECORDS EC: AN INDEPENDENT RECORD COMPANY
Inkayamba Records EC, founded on January 10, 2023, is an independent record company that is making a name for itself in the Eastern Cape music scene. The label is instrumental in developing the sound of Hip Hop and AmaPiano music in the region. Notable acts signed to the label include Foxy Saul.
The label is led by AphiweRSA, Foxy Saul, and Pronator also known as Athenkosi Ndikinda, who serves as the label president. Some notable projects from Inkayamba Records EC include Foxy Saul's EP "Imedi YomXhosa", AphiweRsa's EP "Liqhakazile", and Foxy Saul's singles "Go's Nofenqe Remix" and Pronator's "Respect Remix". Pronator has also collaborated with Flash Ikumkani.
WHICH LABEL IS RIGHT FOR YOU?
As an emerging artist in the Eastern Cape, choosing the right record label can be a daunting task. Both True Levels Records and Inkayamba Records EC offer unique advantages and opportunities.
True Levels Records offers a more established presence in the industry, with a proven track record of developing and promoting local talent. The label's ownership of TLR Pictures also provides valuable exposure for its artists.
Inkayamba Records EC, on the other hand, offers a fresh perspective and a more independent approach to music production. The label's focus on Hip Hop and AmaPiano music may also appeal to artists working within these genres.
Ultimately, the decision of which label to sign with depends on your individual goals, values, and style as an artist. It's essential to research and understand the label's vision, values, and approach to music production before making a decision.
As the Eastern Cape music scene continues to grow and evolve, one thing is certain - both True Levels Records and Inkayamba Records EC will play a significant role in shaping the region's musical landscape.