Holy Alpha's highly anticipated album, featuring SA hip-hop legends like Reason and rising stars Usimamane and K.Keed, has surprisingly fallen flat. Despite a school tour with packed performances, the project hasn't resonated with fans.
Critics argue that the album's Jozi-dominated feature list fails to connect with Cape Town audiences, lacking local flavor. Notable absentees include Bravo Le Roux, Dee Koala, and Blue K, who are integral to Holy Alpha's brand and competitive landscape.
The album's poor reception isn't due to the music quality but rather the packaging and marketing strategy. A deluxe version with strategic features could revitalize the project. Currently, it's missing its full potential.